India EV Sales Hit Record High: What’s Driving the Growth?

The electric vehicle scene in India is absolutely on fire, with sales rocketing by a massive 155% in August compared to last year. A total of 17,298 electric cars were delivered to customers, making it the best month of the year so far. While this is great news for the industry as a whole, a closer look at the numbers shows that the game is changing, with new players shaking up the leaderboards and even the market leader facing some serious new competition.

Tata’s Lead Is Strong, But Their Crown Is Getting Lighter

Tata Motors is still the undisputed king of the hill, selling 7,088 EVs last month. This is a solid 61% increase from a year ago and their best sales month in 2025 so far. A big part of their success is thanks to the recent launch of the Harrier EV, which joins popular models like the Punch and Nexon EVs. However, while Tata’s raw numbers are impressive, their market share has dropped from a commanding 65% a year ago to just 41% now. This tells us that a lot of new competition is entering the market and winning over customers.

MG and Mahindra Put the Pedal to the Metal

While Tata is still in the lead, MG Motor and Mahindra are putting up a serious fight. MG had an incredible month, selling 4,759 units, which is a mind-blowing 231% increase year-on-year. This performance, driven by their popular Windsor EV and newer premium models like the M9 MPV, has boosted their market share to over 27%. Mahindra is also on a tear, with its sales skyrocketing by an astounding 937% year-on-year to 3,495 units. The company’s models, including the XUV400 and BE 6, are clearly gaining traction and have helped Mahindra grab a solid 20% of the market share, a huge jump from just 5% a year ago. It’s clear that these two brands are taking a big bite out of the market.

The Rise of the Underdogs

The EV market isn’t just a two-horse race. While bigger names are dominating, some of the smaller players are also making huge strides. Hyundai, for example, sold 584 EVs last month, marking a phenomenal 1,290% increase year-on-year. Although the response to their new Creta Electric has been a bit lukewarm, the company is still growing its market share. Kia is another brand to watch, with sales of 441 units in August and a remarkable 2,105% year-on-year growth, driven by the launch of their new Carens Clavis electric MPV.

The Luxury EV Market is Gaining Speed

It’s not just the mass market that’s growing; the luxury EV segment is also picking up momentum. Last month, luxury car brands sold a combined 464 electric vehicles, which is a 170% increase from last year. BMW is leading the pack in this category with 362 units sold, a 410% jump from a year ago. Mercedes-Benz is also doing well, selling 68 units and seeing a 23% rise. While other luxury brands like Volvo, Audi, and Rolls-Royce saw a drop in sales, the overall growth of the segment shows that more and more people are going electric, even at the highest end of the market.