Indian Two Wheeler Retail Sales Surge in September 2025: Hero MotoCorp Leads, Ather Tops EV Segment
The two wheeler retail sales Sept 2025 report from the Federation of Automobile Dealers Association (FADA) highlights a strong month for India’s two-wheeler industry. Retail sales rose 6.51% year-on-year (YoY) to 12,87,735 units, thanks to GST 2.0 reforms and festive demand. While the overall industry saw growth, the biggest headlines came from Hero MotoCorp reclaiming the top spot and Ather Energy dethroning Ola Electric in the EV segment.
Market Overview: Growth Despite Challenges
- YoY Growth: +6.51% compared to Sept 2024.
- MoM Dip: -6.26% compared to August 2025.
- YTD Growth: +3.07%, with 88,37,144 units sold in FY26 so far.
The festive season and GST cuts fueled demand, especially in rural markets, ensuring a strong close to Q3 2025.
Top OEM Sales Performance (ICE Segment)
Electric Two-Wheeler Segment: Ather Surpasses Ola
Key Insights
- Hero vs Honda: Hero edged past Honda to regain the top spot after several quarters.
- EV Market Shift: Ather Energy overtook Ola, signaling customer trust shifting towards performance & reliability over aggressive pricing.
- Royal Enfield Boom: With Himalayan 450 and Classic demand, RE sales jumped 32%.
- Festive & GST Boost: GST 2.0 reforms dropped two-wheeler taxes, further fueling demand.
Outlook for October 2025
Industry experts expect festive demand (Dussehra + Diwali) to sustain momentum, while EVs could see fresh competition with multiple launches planned. With Ather rising and Ola stabilizing, the EV war will intensify in Q4 2025.
Also Read –Ola Electric’s Shocking Collapse: 5 Reasons Ather, Bajaj & TVS Won 2025
