Toyota Teases New GR Model: Toyota Just Teased a New GR Model — And We Think It’s the GR GT Supercar

Toyota Teases New GR Model: Toyota Just Teased a New GR Model — And We Think We Know What It Is

Toyota Teases New GR Model in its latest GRIP anime series episode, dropping a cryptic clue about a fourth Gazoo Racing model headed for North America. The final episode subtly displays an internal inventory list on a computer screen, showing “1. GR Supra, 2. GR86, 3. GR Corolla, 4. GR ….” before cutting to black. This deliberate tease strongly points to the long-awaited GR GT supercar, rumored to be a twin-turbo hybrid V8 producing around 700 horsepower, making it a spiritual successor to legendary models like the Lexus LFA.

A Cryptic Clue in Anime

Toyota’s unique marketing strategy uses its GRIP anime series on YouTube to blend motorsport storytelling with strategic product teases.

• GRIP Series Teaser: The latest, nine-minute episode of the GRIP anime series features a critical scene where a computer screen briefly shows an internal Gazoo Racing inventory list.
• The List: “1. GR Supra, 2. GR86, 3. GR Corolla, 4. GR ….” The screen cuts to black just as the fourth name is about to be revealed.
• North American Context: The GR Yaris is notably absent from the list, aligning with the fact that the anime series is produced for Toyota’s North American channels, where the rally-bred hatchback is not sold.

The Likely Candidate: Toyota GR GT Supercar

Most signs strongly suggest the teased model is the highly anticipated GR GT, expected to be Toyota’s new flagship performance car.

• Spiritual Successor: The GR GT is anticipated to be a road-going version of the GR GT3 race car, positioning it as a spiritual successor to iconic models like the Lexus LFA and the Toyota 2000GT.
• Powertrain Rumors: It is rumored to pack a twin-turbo hybrid V8 engine that is expected to produce roughly 700 horsepower.

Toyota’s Unique Marketing Strategy

The GRIP project has consistently served as an early source of clues about the future of the Gazoo Racing lineup, effectively engaging enthusiasts.

• Previous Teases: Earlier episodes of GRIP hinted at potential revivals of classic sports cars by scribbling names like “Celica Mk8” and “MR2 Mk4” on a whiteboard.
• Effective Engagement: This strategy has proven effective in keeping fans engaged and talking about the Gazoo Racing performance lineup.

Final Thoughts

Toyota’s latest cryptic tease in the GRIP anime series isn’t just a marketing stunt; it’s a quiet but significant announcement that the Gazoo Racing family is about to welcome a serious new member. All evidence points to the GR GT supercar, a potentially groundbreaking vehicle that would cement Toyota’s position at the pinnacle of high-performance automotive engineering. This strategic teaser successfully builds anticipation for what could be a powerful and prestigious addition to the North American market.

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