Toyota Tacoma Hybrid sales Success Spurs $912 Million Investment in Hybrid Production

Toyota Tacoma Hybrid sales Skyrocket by 403% Amid Lack of Midsize Rivals

Toyota is experiencing immense success with its electrified models, and the midsize Tacoma Hybrid has become one of the brand’s biggest success stories this year. The Toyota Tacoma Hybrid sales have skyrocketed with a year-on-year increase of over 400% through the first three quarters of 2025, completely outpacing the growth of the overall Tacoma lineup.

This growth is driven by a powerful i-Force Max powertrain that delivers performance and efficiency unmatched by any of its direct competitors in the midsize segment.

Here is a look at the hybrid’s advantage and the competitive landscape.

The Hybrid Performance Advantage

The Tacoma Hybrid, which features the i-Force Max powertrain, offers a significant boost in both power and efficiency compared to its non-hybrid equivalent, providing a compelling package for truck buyers.

Powertrain	Engine / System	Horsepower	Torque	Combined MPG (4WD)
Tacoma Hybrid (i-Force Max)	2.4L Turbo I-4 + Electric Motor	326 hp	465 lb-ft	23 mpg (EPA Est.)
Tacoma Non-Hybrid	2.4L Turbo I-4	278 hp	317 lb-ft	21 mpg (EPA Est.)

The sales figures illustrate just how quickly consumers are embracing this electrified power. While the entire Tacoma lineup saw a 60% sales increase, the hybrid alone moved 22,773 units through Q3 2025, demonstrating growth at a much faster rate.

Why No Competition?

A major factor contributing to the exceptional Toyota Tacoma Hybrid sales performance is the complete lack of direct rivals. None of the Tacoma’s major competitors currently offer a hybrid option in the midsize segment, leaving Toyota with a clear run in a niche that consumers are increasingly demanding.

• Midsize Rivals: The Chevrolet Colorado and Ford Ranger currently lack any hybrid options. Jeep, which intended to introduce a plug-in hybrid version of the Gladiator (the 4xe), scrapped those plans, citing a supposed lack of demand for electrified pickups.
• Ford’s Offerings: Ford does sell hybrid pickups, but they do not compete directly with the midsize Tacoma: the Maverick Hybrid is smaller and less powerful, while the F-150 Hybrid is a larger, more expensive full-size model.

Toyota’s Commitment to Hybrids

While Toyota was criticized for its slow EV rollout, its dominant position in the hybrid space is paying off. The immense popularity of Toyota hybrids has prompted the company to confirm an investment of $912 million in local manufacturing to expand the production of electrified models.

The continued, rapid growth of the Toyota Tacoma Hybrid sales is set to continue as long as rivals fail to offer any alternatives, reinforcing Toyota’s multi-pathway strategy that prioritizes consumer comfort with hybridization.

Also Read – New Duster Pickup Truck Spied Testing – More Versatility Than The SUV