Top Discounts For Switching Brands: December 2025 Guide
Major automakers are aggressively competing for your business this month, paying shoppers up to $3,000—and in some cases significantly more—to switch manufacturers. We have identified the Top Discounts For Switching Brands currently available, where companies offer substantial “conquest cash” incentives to lure you away from your current vehicle.
In most cases, these incentives can be stacked with other offers to maximize your savings. Unlike a trade-in bonus, conquest cash incentives generally do not require you to trade in your current car. You simply need to prove you own or lease a qualifying competitor vehicle. Here is a roundup of the brands offering the biggest incentives to switch right now.
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Luxury SUV and Sedan Conquest Deals
The luxury market is seeing some of the most aggressive discounting, with automakers like Genesis and Mercedes-Benz offering thousands of dollars to lure drivers away from rivals.
Genesis G90 and Mercedes-Benz C-Class
The 2026 Genesis G90 features a massive potential discount for competitive owners. The automaker is offering a $2,000 “Loyalty/Competitive Owner Bonus” through January 5. To sweeten the deal, Genesis has added a stackable $3,000 Retail Bonus Cash offer. This combination gives buyers a total of $5,000 off the $89,700 MSRP. Note that this specific retail bonus is not compatible with special low APR or lease offers.
Mercedes-Benz continues its conquest program with a $2,000 offer on all 2025 C-Class models. This can be combined with an additional $2,000 Incentive Bonus Cash, resulting in $4,000 in combined savings off the $49,600 MSRP. Additionally, Mercedes is including complimentary prepaid maintenance for added value.
Land Rover and Cadillac
If you are coming to Land Rover from an eligible competitor, you qualify for a $3,000 Conquest Credit on 2025 Defender 110 models. For the newer 2026 Defender 100, the credit is $1,500. Eligible trade-in brands include Audi, BMW, Mercedes-Benz, Porsche, Lexus, Toyota Land Cruiser, Ford Bronco, and Jeep.
Cadillac is focusing on electric vehicles. Through January 2, they are offering a $2,000 EV Conquest deal on the 2025 Optiq, 2025 Lyriq, and 2026 Vistiq. This offer is available to owners of almost any luxury brand, including Tesla, Rivian, and Polestar.
Luxury Conquest Deal Summary
Top Truck and Off-Road Incentives
The battle for truck buyers is heating up, with Chevrolet and Ford specifically targeting each other’s loyal customer bases.
Also Read –Audi Deals December 2025 – Low 1.99% APR & $546 Lease
Chevrolet Colorado and Ford Bronco
Chevrolet is courting mid-size truck drivers with a $2,000 Conquest Cash offer on the 2026 Colorado. They have expanded their eligible list to include the Ford Bronco and Jeep Wrangler, alongside the Toyota Tacoma and Nissan Frontier. This deal excludes the Trail Boss and ZR2 trims.
Conversely, Ford is encouraging Jeep owners to switch to the 2025 Bronco with a $2,000 “Jeep Competitive Conquest Bonus Cash” offer. This is a regional deal available in major markets like Los Angeles, Dallas, and Atlanta. Ford is also offering $1,000 for the Bronco Sport.
GMC Sierra 1500
GMC is featuring a national $1,500 Conquest Cash deal for lessees of the 2026 Sierra 1500. This is available to customers who currently lease a 2020 or newer vehicle. In California, this deal helps bring the lease price of a Sierra 1500 Elevation 4×4 down to just $289 a month (with due-at-signing costs resulting in an effective cost of $440/month).
Mainstream Car and SUV Savings
Everyday drivers can also benefit from significant savings when switching brands, with strong offers from Buick, Honda, and Mitsubishi.
Buick Encore GX
Buick is offering a substantial $3,000 in Conquest Cash on the 2026 Encore GX. This deal is highly accessible, as it applies to current owners of a 2011 or newer non-GM vehicle. It also applies to the 2025 model year and runs through January 2.
Honda Accord and Acura TLX
Honda features a $1,500 offer on the 2025 Accord (Gas and Hybrid). This is available to owners of 2010 or newer Asian competitor vehicles like Toyota, Nissan, and Hyundai.
Acura is offering a $1,000 conquest cash offer on the 2025 TLX, excluding the Type S. This applies to owners of almost any major competitor brand, from Audi to Volkswagen.
Mitsubishi Outlander PHEV
Mitsubishi has rolled out a $1,000 Conquest Rebate for the 2025 Outlander PHEV. While not compatible with loyalty offers, specific trims like the SEL Black Edition are eligible for a separate $4,000 Factory Rebate.
Conclusion
December 2025 offers a unique opportunity for buyers willing to break brand loyalty. With some of the Top Discounts For Switching Brands reaching up to $5,000 on vehicles like the Genesis G90, the financial rewards for switching are significant. Whether you need a rugged truck or a luxury sedan, checking your eligibility for these offers could save you thousands.
Are you ready to switch brands to secure these limited-time holiday savings?
Do I need to trade in my current car to get conquest cash?
No. Conquest cash incentives usually do not require a trade-in. You typically only need to provide proof that you currently own or lease a qualifying competitor vehicle.
Can I share this discount with my family?
Yes. In many cases, the rules for these incentives enable you to pass the discount along to members of the same household.
Are these offers available everywhere?
Most offers listed here, such as the Buick and Honda deals, are national. However, the Ford Bronco offer is regional and available in specific cities like Los Angeles, Denver, and Atlanta. Always verify with your local dealer.
Can I stack these with other discounts?
Often, yes. For example, the Mercedes-Benz C-Class offer allows you to stack the $2,000 conquest cash with a $2,000 incentive bonus. However, some offers, like the Genesis retail bonus, cannot be combined with special financing rates.
