The Legend Returns: New Tata Sierra SUV Bookings Cross 70k in 24 Hours!
The wait for one of India’s most iconic names is finally over. Tata Motors officially opened the order books for the much-anticipated Sierra on December 16, and the response has been nothing short of explosive. Within just 24 hours of going live, the carmaker received over 70,000 bookings. This level of interest proves that the nostalgia for the Sierra name combined with modern tech is a winning formula.
Interestingly, the hype started even before the money hit the table. The company claims that around 1.35 lakh customers had already submitted their preferred configurations on the website. With deliveries scheduled to begin in January 2026, the Tata Sierra is set to dominate the mid-size SUV segment right from the start.
Also read-Sierra vs Seltos 2026 – Engine, Features & Specs Comparison [Report]
Prices and Variant Lineup
Tata Motors has positioned the Sierra as a premium yet accessible choice in the crowded SUV market. The range starts at a competitive price of Rs 11.49 lakh (ex-showroom). To cater to different types of buyers, the SUV is being offered in seven distinct variants. These include the entry-level Smart+ and move up through Pure, Pure+, Adventure, Adventure+, Accomplished, and the top-of-the-line Accomplished+.
This wide variety of trims ensures there is a Sierra for everyone, whether you are looking for a rugged off-road companion or a tech-loaded urban cruiser.
Performance: Three Engines to Choose From
The versatility of the Sierra continues under the hood. Tata is offering three different engine options to ensure every driver finds their perfect match. The star of the show is the new 1.5-litre direct-injection turbo-petrol engine. This unit is built for performance, delivering 158 BHP and 255 Nm of torque.
For those who prioritize smooth city driving or high-mileage highway runs, there are also naturally aspirated petrol and diesel options.
Engine Specifications at a Glance
Segment-First Features and Luxury Cabin
Step inside the higher variants of the Sierra, and you are greeted by a futuristic triple-screen layout. This setup includes a 12.3-inch central touchscreen, a dedicated 12.3-inch display for the passenger, and a 10.25-inch digital cluster for the driver. The cabin feels premium with an illuminated Tata logo on the 4-spoke steering wheel and dual-zone automatic climate control.
Safety and convenience are also top-notch. The Sierra comes equipped with Level 2 ADAS, a 360-degree camera, and a head-up display. For music lovers, the 12-speaker JBL sound system provides a concert-like experience. Comfort features like ventilated front seats, reclining rear seats, and a massive panoramic sunroof make it a great family SUV.
Tata Sierra vs Rivals: Price Comparison
The mid-size SUV segment is one of the most competitive in India. The Sierra goes up against heavyweights like the Hyundai Creta and Kia Seltos. Here is how it stands in terms of starting prices.
Conclusion
The massive surge in Tata Sierra SUV Bookings shows that Indian buyers are ready for a premium, tech-heavy SUV that carries a legendary legacy. With its multiple engine choices and segment-first triple-screen interior, the Sierra is putting up a tough fight against its rivals.
Are you one of the 70,000 people who booked the new Sierra, or are you waiting to see it on the road first? Let us know in the comments!
Also Read –Sierra vs Seltos 2026 – Engine, Features & Specs Comparison [Report]
Frequently Asked Questions (FAQ)
Q: What is the starting price of the new Tata Sierra?
A: The new Tata Sierra starts at an introductory price of Rs 11.49 lakh (ex-showroom) for the base Smart+ variant.
Q: How many bookings did the Tata Sierra get on the first day?
A: Tata Motors received over 70,000 official bookings within the first 24 hours of opening the order books on December 16.
Q: Does the Tata Sierra come with a diesel engine?
A: Yes, the Sierra is available with a 1.5-litre diesel engine that produces 116 BHP and 260 Nm of torque, paired with either a manual or automatic transmission.
Q: What are the key interior features of the top-spec Sierra?
A: The top variants feature a unique triple-screen layout, Level 2 ADAS, a panoramic sunroof, ventilated seats, and a premium 12-speaker JBL sound system.
