How To Make Your Old Range Rover Look Older — And Even Better
In the world of bespoke car builds, Estonian outfit Velvet Motorworks is launching a surprising new trend called “backdating.” Unlike traditional restomods that update a classic to look modern, this project goes in reverse. The company is taking the third-generation Range Rover (L322) from the early 2000s and intentionally reworking it to look like the boxier, original 1970s model, all while gaining modern mechanical upgrades.
Reimagining the L322
The L322, introduced in 2001, is viewed by Velvet Motorworks founder Mihkel Külaots as a modern classic with timeless presence. Each build starts with a supercharged V8 gasoline engine, which is stripped down, upgraded for improved output, and fitted with a variable active exhaust. This exhaust allows the driver to toggle between a quiet, refined note for daily use and a meaty V8 growl. The goal is to preserve a tactile, analog driving experience while enhancing on-road comfort and handling.
Classic Cues and Modern Tech Blend
The exterior transformation features classic design cues:
- Round Headlights
- Heritage-Inspired Grille
- Subtle body revisions that recall the original 1970s model.
- A small lift and larger wheels enhance its commanding stance.
In contrast, the interior approach is the opposite of retro. The cabin receives handcrafted interiors, combining premium materials with discreetly integrated technology like Apple CarPlay and contemporary safety features.
Exclusive, One-Off Builds
The final design work is complete, and a prototype is expected by mid-2026. Production is scheduled to begin in Estonia in the fourth quarter of 2026, with first customer deliveries following shortly after. Every vehicle will be a one-off build, meticulously tailored to the buyer’s specifications. While pricing has not been disclosed, the bespoke nature of the work suggests these unique Range Rovers will command a price closer to high-end custom commissions than standard restorations.
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