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Mini Just Dropped Its Most Ridiculous Special Edition Yet (and We Kinda Love It)

Mini and Sir Paul Smith, two British design icons, have reunited for their latest collaboration: the Mini Paul Smith Edition. Unveiled at the Japan Mobility Show 2025, this limited-edition model—available across the Cooper 3-Door, 5-Door, and Convertible (excluding JCW)—is a sharp, stylish remix embodying Paul Smith’s “classic with a twist” mantra. It’s a show of confidence and personality, featuring unique custom colors, a cabin wrapped in knitted textiles, and playful, hidden details like a hand-drawn rabbit on the floor mat, proving that “heritage doesn’t have to mean predictable.”

Tailored Design with Unapologetic British Wit

The new edition incorporates subtle yet unique elements from Sir Paul Smith’s signature aesthetic, blending modern compact design with a nostalgic feel.

Exterior Finishes: The car is available in three curated finishes:
- Statement Grey: A modern nod to the classic 1959 Mini Austin Seven.
- Inspired White: A contemporary homage to the Classic Mini Beige.
- Midnight Black Metallic: A standard, elegant option.
Nottingham Green Accents: A subtle tribute to Paul Smith’s hometown, Nottingham Green paintwork accents the side mirrors, grille, hubcaps, and roof.
Signature Stripes: The roof can be finished with Paul Smith’s Signature Stripes or a glossy matte black combination.
Unique Details: Features 18-inch Night Flash Spoke black alloy wheels, and the MINI logo is finished in a unique Black Blue color combination.

Interior Vibe Check: Knitted Textiles and Hidden Playfulness

The interior is transformed into an atmospheric and richly textured space, with numerous unexpected details.

Knitted Interior: The dashboard and door panels are wrapped in black knitted textiles, inspired by Paul Smith’s fabrics and featuring subtle, tone-on-tone striped patterns.
Nightshade Blue Seats: Sports seats are finished in Nightshade Blue Vescin (vegan leather) with knitted textile inserts in the shoulder and headrest areas.
Welcome and Motto: The driver is greeted by a handwritten “Hello” light projection upon opening the door, and the door sills are inscribed with Smith’s motto, “Every day is a new beginning”.
Hidden Rabbit: A graphic of a stylized, hand-drawn “rabbit” hides on the floor mat, adding a playful, signature touch.
Digital Integration: The central digital display includes three custom Paul Smith digital wallpapers for the Personal Mode.

A Legacy of British Collaboration

The 2025 edition follows a rich history of collaborations that have defined both brands’ creative evolution.

Past Projects: The partnership includes the original blue Mini of 1998 (1,800 units produced), the iconic Multistripe Mini (1999, featured at the Tokyo Motor Show), the minimalist Mini Strip concept (2021), and the electric Recharged project (2022).
Product Availability: The new MINI Paul Smith Edition is available across ICE and electric powertrains.
Accessorized Fun: A Paul Smith capsule bag collection is available to match the vehicle, completing the coordinated look.

Final Thoughts

The Mini Paul Smith Edition is a triumphant fusion of design and heritage. It stands as a “clever, confident, and effortlessly British” statement, proving that design can still be joyful and personal in the modern automotive world. By focusing on exclusivity, meticulous detailing, and genuine quality over incremental performance, Mini has created a special edition that is utterly unique and captures the heart of what makes the brand so charming.

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