‘McLaren 750S Project Viva” Arrives as Las Vegas Art Car
A ‘McLaren Sketch in Motion’ design has transformed a one-of-one McLaren 750S into a stunning piece of automotive art inspired by Las Vegas. The car, called Project Viva, is the latest creation from the McLaren Special Operations (MSO) division and is covered in an extraordinary number of bespoke details and Easter eggs paying tribute to the city.
According to McLaren, this 750S represents the peak of personalization and the technical expertise of the MSO division. The car’s unveiling has been perfectly timed, making its debut just ahead of the Las Vegas Grand Prix.
If Las Vegas Was a Car
Known for its boundless energy and living up to its reputation as the ‘City of Lights,’ Las Vegas is a city like no other. MSO has gone to great lengths to translate this unique personality onto the 750S. Already a visual statement in stock form, this 750S features the hand-painted monochrome linework of the ‘McLaren Sketch in Motion’ livery.
The unique paints developed for Project Viva include Muriwai White and “Vegas Nights.” The latter is a new deep black finish infused with flecks of cyan, magenta, and green to capture the neon glow of the city at night. Adding to its racing pedigree, McLaren Formula 1 Team drivers Lando Norris and Oscar Piastri contributed their own hand-applied flourishes to the design. (McLaren Sketch in Motion)
“Project Viva captures what McLaren Special Operations is all about – pushing beyond convention to create something truly personal,” said Jonathan Simms, Director of McLaren Special Operations.
Easter Eggs Aplenty
There are well over 20 Easter eggs and hidden design details throughout the car, each hinting at an aspect of Las Vegas or McLaren’s history. For instance, the years 1905 and 1963 (the founding years of Las Vegas and McLaren, respectively) are represented by a pair of dice on the lower left-hand side and on top of the rear deck. (McLaren Sketch in Motion)
Across Project Viva, there are ten silhouettes representing McLaren Racing’s championship-winning cars by year. On the front right bumper, you’ll find Bruce McLaren’s racing helmet placed within a heart motif.
The visual nods to Las Vegas’ culture and entertainment scene are everywhere. On the hood, the famous Las Vegas welcome sign has been reimagined, with ‘MSO’ replacing the original lettering. Neon arrows pay tribute to the city’s hand-built neon signs, chapel linework pays homage to the city’s wedding chapels, and music notes are scattered around the body to celebrate its rich musical culture.
The state of Nevada, the desert landscape, and various geometric architectural landmarks of Las Vegas have all been artfully integrated into the design. While other brands, notably Jeep, have experimented with Easter eggs, Project Viva takes the concept to another level entirely.
More Than a Work of Art
It’s easy to forget what lies beneath that fanciful bodywork. The McLaren 750S blew us away when we first drove it in the Valley of Fire back in 2024, appropriately just a quick drive away from Las Vegas.
An even tauter, more focused machine than the already surgical 720S, the 750S makes 740 horsepower from its 4.0-liter flat-plane crank V8. It’s lighter than the 720S, too, allowing it to rip to 60 mph in 2.7 seconds. We said it’s a car that “combines irrational speed with reassuring poise,” and that opinion is no different today.
But Project Viva is a McLaren 750S that needs to be standing still to appreciate its many thoughtful touches. That’s why it’ll be on display at the McLaren Experience Center in the Wynn Las Vegas Hotel from November 13 to 20. If you get a chance to see it up close, don’t miss it.
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