Lamborghini Revuelto–Lamborghini Unveils Funky, One-of-One Revuelto Ad Personam in Japan, Celebrating Cultural Identity and Hybrid Power

Lamborghini Day Japan 2025 was a vibrant showcase of the brand’s hybrid future, featuring the Asia Pacific debut of the limited-edition Fenomeno and, most notably, a one-of-one Revuelto Ad Personam designed exclusively for the Japanese market. This unique Revuelto highlights cultural storytelling through its design, introducing the company’s first longitudinal gradient paint finish, transitioning from Bianco Asopo (white) at the front to Rosso Khonsu (red) at the rear. The custom-designed interior reflects the same gradient concept, symbolizing the country’s national colors of purity and energy, and underscoring Lamborghini’s focus on personalization in the hybrid era.

Revuelto Ad Personam: A Cultural Design Statement

The bespoke Revuelto is a stunning example of Lamborghini’s personalization program, Ad Personam, merging Italian hypercar engineering with Japanese cultural aesthetics.

Unique Paint Finish: The car debuts Lamborghini’s first longitudinal gradient paint finish, moving from white (Bianco Asopo) at the front to red (Rosso Khonsu) at the rear.
Cultural Symbolism: The gradient finish references Japan’s national colors, symbolizing purity and energy, while in Lamborghini’s context, white represents timelessness and red signifies sportiness and performance.
Interior Duality: The cabin is split into two distinct halves—red on the driver’s side and white on the passenger’s—with contrasting stitching that follows the gradient concept. Even small details, like the Start/Stop flap and “ANIMAE” embroidery, adhere to this theme, creating an interior that feels balanced and deeply intentional.
Mechanical Prowess: Mechanically, the car is a standard Revuelto, retaining its naturally aspirated 6.5-liter V12 paired with three electric motors for a combined 1,001 horsepower. It accelerates from 0–60 mph in about 2.5 seconds.

Lamborghini Day Highlights and Hybrid Future

The Tokyo event showcased Lamborghini’s full shift toward an electrified performance lineup.

Asia Pacific Debut: The event featured the Asia Pacific debut of the Fenomeno and the Revuelto Ad Personam.
Fenomeno Hypercar: The Fenomeno, a new limited-edition V12 hybrid, is limited to 29 units globally. It produces 1,080 horsepower and hits 60 mph in 2.4 seconds, making it Lamborghini’s most powerful V12 to date. It also debuts new 6D motion sensors and next-generation carbon-ceramic brakes.
Full Hybrid Lineup: For the first time in Japan, Lamborghini displayed its fully hybrid lineup, including the Revuelto, Temerario, and Urus SE.
Cultural Connection: CEO Stephan Winkelmann stated, “Japan has always been one of Lamborghini’s most passionate markets… This event reflects our shared values of craftsmanship, precision, and innovation”.
Brand Statement: The event concluded with a parade of 100 Lamborghinis through Tokyo, reinforcing how “heritage, technology, and personalization can coexist in the hybrid era”.

Lamborghini Fenomeno — Source: Lamborghini

Final Thoughts

The one-of-one Revuelto Ad Personam is a powerful statement of cultural appreciation and customization, proving that the emotional side of performance still matters in the hybrid era. Its stunning, unique design, especially the longitudinal gradient paint finish, elevates it beyond just a performance machine. Alongside the exclusive Fenomeno, the Revuelto Ad Personam underscores Lamborghini’s commitment to delivering unparalleled exclusivity and merging its legacy of design and sound with its electrified future.

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