Hyundai Will Have Four Pickup Trucks by 2030: Expanding Lineup to Challenge Ranger and Hilux Globally

Hyundai Will Have Four Pickup Trucks by 2030, marking a massive strategic shift for a company that once completely avoided the pickup category. This expansion aims to cover every major truck niche, from lifestyle crossovers to full-strength workhorses, leveraging the combined resources of the Hyundai Group (Hyundai, Genesis, and Kia). The strategy involves launching two significant new models: a Hyundai-built Ranger/Hilux competitor for Australia debuting around June 2027, and a separate, dedicated body-on-frame pickup for the American market.

A Major Shift in Group Strategy

The Hyundai Group, which already builds a highly diverse range of vehicles, is aggressively filling its product gap in the traditional pickup truck segment.

Current Lineup (2 Trucks):
1. Kia Tasman: Newly launched in Australia to fill the traditional mid-size truck void.
2. Hyundai Santa Cruz: Currently sold in North America, positioned as a lifestyle crossover rather than a rugged workhorse.
Future Lineup (4 Trucks): Two more dedicated pickups are confirmed to be in development, meaning the Hyundai Group will cover every major truck niche by the end of the decade.

A True Hyundai Truck for Australia (2027)

The most recent confirmation focuses on a dedicated, homegrown rival for the segment leaders in Australia.

Launch Timeline: Expected to debut around June 2027.
Independent Development: Hyundai Australia CEO Don Romano confirmed the project will be built on Hyundai’s own technology, not as a rebadged Kia Tasman.
Target: It will be a Ranger- and Hilux-sized pickup aimed at traditional markets where off-road durability is key.
Powertrain: The Australian truck will likely use a diesel or hybrid setup, designed with off-road durability in mind.
Unique Identity: Romano described the model as “mind-blowing,” suggesting a unique design identity.

Dedicated Body-on-Frame Pickup for North America

The second confirmed upcoming truck targets the highly lucrative, high-margin traditional American truck market.

Platform: Confirmed by Hyundai CEO José Muñoz, this will be a body-on-frame pickup, designed in-house (independent of the Hyundai-GM partnership).
Powertrain: It will likely be available with EREV (Extended-Range Electric Vehicle) or hybrid technology, balancing performance with modern efficiency requirements.
Market Focus: This Hyundai Will Have Four Pickup Trucks by 2030 because the North American market demands a full-strength workhorse built on a traditional ladder-frame chassis.

Final Thoughts

The expansion of the Hyundai Group’s truck lineup to four distinct models by 2030 is one of the most aggressive strategic shifts in the industry. By developing separate, unique models for different global markets—a traditional midsize truck for Australia and a dedicated body-on-frame truck for America—the Hyundai Group is signaling its serious intent to challenge the long-standing dominance of Ford and Toyota in the global pickup segment. This diversification ensures the Hyundai Group covers every major truck buyer, from the lifestyle-oriented Santa Cruz owner to the full-strength workhorse customer.

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