Ford Super Duty Christmas lights Display Raises Mental Health Awareness

It’s that time of year again, but not all festive builds are just for show. Reed Taylor’s Ford Super Duty falls into the category of builds with a deeper meaning, turning heads across West Valley City not just because it wears 28,000 Christmas lights powered independently, but because of what those lights represent. The Ford Super Duty Christmas lights project is dedicated to raising awareness for men’s mental health and suicide prevention.

Reed says the bright exterior reflects what men often show the world, while the nearly two miles of tangled wire beneath the lights represent the heavy, hidden struggles carried in silence.

Here is a look at the massive family project and the crucial cause it supports.

A 28,000-Bulb Family Project

What began in 2019 with just 100 lights has grown into a full family tradition involving Reed, his wife Krystal, and their two sons, Jaxson and Liam.

Project Metric	Detail	Significance
Vehicle	Ford Super Duty	Full-size truck provides a large canvas for the display.
Bulb Count	28,000	Individually placed LED bulbs over the body.
Wiring	Nearly Two Miles of Wire	Represents the hidden, tangled struggles of men’s mental health.
Build Time	20 Hours	The entire family spent over 20 hours wrapping the truck.
Power Source	Independent Battery System	Allows the lights to shine for approximately 60 hours on their own power.

Since finishing the glowing truck, Reed reports that the effort to help others has also helped his own family, noting that his sons now describe him as calmer, more open, and easier to talk to.

The Cause: “I Love You, Bro Project”

Reed’s illuminated truck directly supports the “I Love You, Bro Project,” a Utah nonprofit focused on men’s mental health and suicide prevention.

The organization was founded by Joe Tuia’ana, who helped a man contemplating suicide on a bridge step back to safety through those four simple words: “I love you, bro.” Today, the organization continues that mission through community spaces and support groups where men can speak freely and be heard.

The illuminated Ford Super Duty Christmas lights takes that message directly into the streets of West Valley City, hoping to remind anyone who sees the bright, powerful display that struggle is universal, help is real, and no one is alone. As Reed says, “We’re here. You’re not alone.”

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