Dodge Durango B5 Blue Returns: Classic High-Impact Color Option Unveiled for 2026 V8 SUV

Dodge Durango B5 Blue Returns: Muscle SUV Gets Classic High-Impact Color Option

Dodge Durango B5 Blue is back, as Dodge reintroduces the classic high-impact color to the 2026 Dodge Durango lineup. The Durango, the rebel of the three-row SUV segment, already stands out with its standard V8 engine and the range-topping 710-horsepower Hellcat. The reintroduction of the B5 Blue color—a classic high-impact color last seen in 2018—perfectly matches the Durango’s aggressive, muscle-car personality, while adding to its immense seven million customization choices available through the SRT Hellcat Jailbreak program.

Special Shade Returns After 8-Year Hiatus

The return of B5 Blue is a celebration of Dodge’s muscle car heritage, allowing customers to add a bold, vintage look to their performance SUV.

• The Comeback: B5 Blue returns after an eight-year hiatus, last being offered on the 2018 Dodge Durango.
• Iconic Heritage: The color is one of Mopar’s “High Impact” paint colors, first introduced in the late 1960s and early 1970s on legendary muscle cars like the Dodge Charger, Dodge Coronet R/T, Plymouth Road Runner, and Plymouth GTX. It also appeared on the 2009 Dodge Challenger SRT8.
• Pricing: B5 Blue is a $595 option available across the entire 2026 Dodge Durango B5 Blue lineup. It joins Green Machine as a new exterior color for the model year.
• CEO’s Statement: Dodge CEO Matt McAlear highlighted the synergy: “Adding B5 Blue Durango, the only three-row muscle SUV, powered by a Hemi V8 engine in every model… is the perfect blend of bold attitude, family muscle and unmistakable Dodge DNA”.

The Most Customizable SUV: Seven Million Choices

The Dodge Durango B5 Blue is at the center of an expansive customization program, allowing buyers to create a truly unique vehicle.

• V8 Power: Every Dodge Durango model now has a V8 engine. The top-of-the-line SRT Hellcat Jailbreak boasts a massive 710-horsepower supercharged V8.
• Customization Extremes: The SRT Hellcat Jailbreak offers an astonishing seven million customization choices.
• Interior and Exterior Options: Buyers can personalize their Dodge Durango B5 Blue with a choice of five different stripes (including Bright Blue and Flame Red), five different choices for the exterior SRT Hellcat badging, six wheel designs, three colors for the brake calipers, and premium Laguna leather, Nappa leather, or a leather/suede combination for the interior.
• Maximum Cost: Fully optioned, a Dodge Durango B5 Blue can reach a transaction price near $118,815, placing it in luxury-performance SUV territory.

Durango’s Future and Market Position

Despite its age (the current model is based on a platform from 2010), the Dodge Durango B5 Blue remains highly relevant due to its unique combination of performance and utility, having achieved its best Q3 sales in 20 years.

• New Generation Coming: An entirely new Durango generation is expected in 2029, with Stellantis committing to large internal combustion engines and a potential hybrid powertrain option.
• Market Position: The Dodge Durango B5 Blue soldiers on as a much-needed “breath of fresh air in the three-row segment,” appealing to buyers who want a vehicle that is both a practical family hauler and a powerful performance machine.

Also Read – Dodge Durango Hellcat Fully Optioned Hits $118K: The Most Expensive V8 Muscle SUV