From F1 to Ford: Daniel Ricciardo to Star at Raptor Rally 2025 as Global Racing Ambassador
After stepping away from Formula 1, Daniel Ricciardo is bringing his trademark energy and infectious enthusiasm to his new role as Ford’s Global Racing Ambassador. His first major appearance in this capacity will be at the Raptor Rally in Lake Havasu, Arizona, later this October. Owners are invited to bring their Raptors for guided off-road fun, and Ricciardo’s Enchante brand will launch exclusive apparel in collaboration with Ford at the event.
Source: F1
Daniel Ricciardo’s Journey from F1 to Ford’s Raptor Lifestyle
Daniel Ricciardo’s connection to Ford’s high-performance trucks runs deeper than a mere sponsorship. He purchased his first Raptor back in 2017, long before becoming an ambassador, describing it as “freedom and everything I wanted as a kid.” While the high-octane world of Formula 1 and rugged off-road driving might seem like polar opposites, Ricciardo has never shied away from new challenges.
Interestingly, Ricciardo isn’t the only F1 driver with recent ties to Ford. Four-time world champion Max Verstappen also recently got behind the wheel of a Ford Mustang GTD, indicating a growing connection between top-tier motorsport figures and Ford’s performance vehicles.
What to Expect at Raptor Rally 2025
The 2025 Raptor Rally in Lake Havasu is far from a typical car show. It’s an immersive experience designed for Raptor owners to truly unleash their vehicles in their natural habitat.
- Bring Your Own Raptor: Participants can bring their Ford Ranger Raptor, Bronco Raptor, or F-150 Raptor to join curated off-road runs alongside fellow enthusiasts.
- Engaged Ambassador: Ricciardo’s involvement will be more personal than a standard sponsorship appearance. He’s genuinely excited to “see your Raptors in action, and to meet so many of you who are just as passionate about these machines as I am.”
- Enchante x Ford Collaboration: Adding another layer of excitement, Ricciardo’s clothing brand, Enchante, will partner with Ford to drop limited-edition apparel specifically tied to the Raptor Rally, blending his personal brand with Ford’s iconic performance legacy.
Ricciardo’s New Focus and Enduring Love for Cars
After stepping away from Formula 1 – a move that even saw him part ways with his Aston Martin Valkyrie – Daniel Ricciardo appears to have found a new home and passion with Ford. While the full extent of their long-term relationship remains to be seen, one thing is clear: his love for cars and driving remains as strong as ever, albeit with a different focus.
Whether you’re a devoted Formula 1 fan, a Ford enthusiast, or simply a admirer of “the Honey Badger,” the 2025 Raptor Rally promises an exciting blend of high-performance vehicles, off-road adventure, and Ricciardo’s unmistakable charm right at its center.
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