Chinese EVs Take on Europe: A Look at the Munich Car Show

It’s Europe vs. China at the Munich Car Show

The Munich car show is highlighting a major showdown in the auto world. Chinese and European carmakers are facing off, showing how much competition has grown. Chinese brands are stepping up their presence in Europe, with a 40% increase in exhibitors at this year’s show compared to 2023. This rivalry is heating up as European automakers try to fight back with their own new electric vehicles.

Chinese Brands Go After the European Market

Chinese automakers are expanding into Europe to find new customers and profits. This is happening because of a fierce price war back in China. Brands like BYD, GAC, and Changan are making a big push into the European market. According to JATO Dynamics, Chinese brands have nearly doubled their market share in Europe from January to July 2025.

Here is a quick look at the market share of major carmakers in Europe:

The European Response

European automakers, including giants like Mercedes-Benz, BMW, and Renault, are not holding back. They are showing off their newest electric cars, which are designed to compete directly with the new Chinese models. BMW is debuting its iX3 SUV, while Renault is launching the Clio 6. Volkswagen is also making a big move with its new ID.Polo EV, which is expected to be priced affordably under 25,000 euros (around $29,267).

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A New Reality for European Automakers

Experts believe that Chinese brands are here to stay, even with new taxes on their vehicles. One analyst mentioned that the U.S. market is not an option for them, so Europe is the main focus. This means European carmakers will have to get used to having a smaller market share, as Chinese companies are rapidly gaining ground with their new models and competitive pricing.