Big Statement from Bajaj: Triumph 400 & KTM 390 Prices Unchanged Post-GST 2.0!
Pune, India – In a significant move that’s sending ripples across the Indian two-wheeler market, Bajaj Auto has made a bold statement: it will not be hiking the prices of its popular Triumph 400 and KTM 390 models despite the recent GST 2.0 reforms. This means consumers can continue to purchase these highly sought-after motorcycles at their previous price points, with Bajaj Auto confirming it will absorb the additional tax burden internally.
A Customer-First Approach
The Indian government’s new GST 2.0 structure for motorcycles above 350cc has increased the tax slab, potentially leading to price hikes for consumers. However, Bajaj Auto has opted for a customer-first approach, prioritizing market competitiveness and buyer sentiment, especially during the crucial festive season.
This decision directly impacts key models:
- Triumph 400 Series: Including the Speed 400, Scrambler 400X, Speed T4, and the recently launched Thruxton 400.
- KTM 390 Series: Encompassing the popular Duke 390, RC 390, and 390 Adventure.
For buyers, this means no unexpected increase in their purchase cost, effectively making these premium motorcycles more accessible without compromising on features or performance.
Setting a New Industry Standard?
Bajaj’s decision stands in stark contrast to some other manufacturers, like Royal Enfield, which has opted to pass on the GST hike to customers, leading to price increases of up to ₹29,486 on its 450cc and 650cc models. While some brands like Aprilia have also absorbed costs, Bajaj’s broad commitment across multiple high-volume premium segments is particularly noteworthy.
This bold move by Bajaj begs the question: Should more brands follow this strategy?
By absorbing the costs, Bajaj not only safeguards its market share but also builds immense goodwill among its customer base. In a highly price-sensitive market like India, such a decision can significantly influence purchasing decisions and foster long-term brand loyalty. It also places pressure on other manufacturers to reconsider their pricing strategies, potentially leading to a more consumer-friendly market landscape.
Impact on the Competitive Landscape
The Triumph 400 and KTM 390 models are critical players in their respective segments, offering a blend of performance, technology, and aspirational value. By maintaining pre-GST prices, Bajaj enhances their value proposition, making them even more attractive against competitors who might pass on the increased tax. This could lead to a significant competitive advantage for Bajaj-manufactured motorcycles in the coming months.
Also Read –Kawasaki Versys-X 300 Price Slashed to ₹3.49 Lakh After GST 2.0 Cut
