Mercedes-Benz EVs Are on Fire Sale Right Now, With Up to $50,000 Off on EQS and EQE Models

Mercedes-Benz EVs Are on Fire Sale Right Now, With Up to $50,000 Off

Mercedes-Benz EVs are on fire sale right now, with unprecedented discounts reaching up to $50,000 off on select models. Following a halt in new EV orders in August, Mercedes-Benz has quietly rolled out deep incentives across nearly its entire EQ lineup in the U.S., signaling a strong push to move electric models off showroom floors. These substantial markdowns, which are manufacturer-to-dealer incentives and not publicly advertised, make it an unusually good time for buyers to bargain for a luxury EV, even impacting the ultra-luxury Maybach EQS 680 SUV.

Discounts Reach the Top End of Luxury

The significant discounts highlight a broader trend in the luxury EV market, where even premium brands are adjusting pricing to stimulate sales.

• Maybach EQS 680: The 2025 Maybach EQS 680 now carries a massive $50,000 dealer incentive, a $20,000 increase from October. The 2026 model year also receives a $23,000 bonus.
• EQS Sedan and SUV: Offers up to $10,000 off purchases or $10,500 on leases.
• EQE Sedan and SUV: Each carry a $7,500 lease incentive or $7,000 for purchases.
• EQB: Features $9,500 lease and $9,000 purchase offers.
• Electric G-Class (G 580 with EQ Technology): Even this high-demand model gets a $5,000 lease-only discount.
• Future Models: All 2026 model-year EQ vehicles qualify for $3,000 off purchases and $2,500 on leases.

A Familiar Story for Mercedes EVs

This aggressive discounting isn’t the first time Mercedes-Benz has adjusted its EV strategy to address market conditions.

• Order Halt: Back in August, the automaker halted new orders for its EQS and EQE sedans and SUVs, citing “current market conditions” and offering huge lease bonuses.
• Unpublicized Incentives: The current discounts are not publicized in ads or websites but are manufacturer-to-dealer incentives, meaning the final deal depends on individual dealerships.
• Post-Tax Credit Timing: These significant discounts and bonuses were released after the federal tax incentives expired last month, adding further pressure on EV sales.

Strategic Adjustments Amidst Electrification Push

Despite the challenges and the need for heavy discounting, Mercedes-Benz remains committed to its electrification goals, albeit with some strategic adjustments.

• Retiring EQ Branding: The brand is already retiring the standalone EQ branding, opting to reintroduce future models under familiar names with “EQ Technology” badges. This suggests a move to integrate EVs more seamlessly into its traditional luxury lineup.
• Market Dynamics: The move to offer such deep discounts highlights the intense competition and evolving demand in the luxury EV segment, especially as consumer interest shifts and tax incentives change.

Final Thoughts

The current “fire sale” on Mercedes-Benz EVs represents a significant opportunity for luxury car buyers. With discounts reaching up to $50,000, it’s an unprecedented time to negotiate a deal on a premium electric vehicle. While these deep incentives reflect the challenges Mercedes-Benz faces in moving its EQ models, they also underscore the brand’s determination to maintain its electrification push and adapt to dynamic market conditions.

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