Mitsubishi Teases Electrified SUV “Glamping” Concept for Japan Mobility Show, Plus Tougher Outlander for US

Mitsubishi Teases Electrified SUV Concept for Japan Mobility Show, Promises “Glamping” Experience and Off-Road Grit

Mitsubishi is set to unveil a brand-new electrified SUV crossover concept at the upcoming 2025 Japan Mobility Show (JMS), aiming to blend luxury with off-road capability. The concept is teased with “clean, flowing lines” and a “strong SUV stance,” but its interior is designed as a “mobile retreat,” offering “glamping” comforts for rest and even overnight stays. While Mitsubishi remains tight-lipped on technical details, the concept will feature the brand’s “proven electrification” and “Super All-Wheel Control tech” for smooth performance and off-road confidence. Simultaneously, a tougher, off-road-ready Outlander variant is planned for North America around 2026, showcasing Mitsubishi’s dual approach to the adventure spectrum.

Electrified Concept: Blending Luxury, Adventure, and Electrification

Mitsubishi’s JMS concept offers a glimpse into its future design and technological direction.

• Electrified Crossover SUV Concept: Mitsubishi has confirmed a new electrified concept, though it hasn’t specified if it’s a full EV or a plug-in hybrid (PHEV), leaning towards the latter given its current lineup like the Outlander PHEV.
• Design Philosophy: The concept blends “clean, flowing lines with a strong SUV stance,” aiming for both aesthetic appeal and rugged presence.
• “Glamping” Interior: The interior is designed as a “mobile retreat” rather than a mere cabin, offering a layout conducive to rest and “overnight comfort,” creating a unique “glamping experience on wheels.”
• Proven Technology: Underneath its innovative design, the concept will feature Mitsubishi’s “proven electrification” and “Super All-Wheel Control tech,” promising smooth performance and confidence in off-road conditions, aligning with the brand’s adventure-focused identity.
• Exclusive Seat Time: Media, including the article’s author, will have the rare opportunity for “seat time” with the concept car before the busy press days of JMS, with a full review expected after the embargo lifts.

“Forever Adventure” at Japan Mobility Show

Mitsubishi’s booth at JMS will be an immersive experience reflecting its adventure heritage.

• Multi-Sensory Booth: The “Forever Adventure” booth is designed as a multi-sensory space inspired by desert landscapes.
• Narrative and Simulation: Visitors can explore “My Adventure Stories” through short films featuring models like the Delica D:5, Triton, and Outlander PHEV, and engage with an interactive simulation called “Drive Your Future.”
• Showcase of Legends: Alongside the new concept, Mitsubishi will display the Triton rally winner, Outlander PHEV, and classic legends such as the Pajero Dakar and Lancer Evolution III.

North American Focus: A Tougher Outlander Variant

While the JMS concept focuses on futuristic design and “glamping,” North America will receive a more mechanically focused adventure vehicle.

• Off-Road Outlander for North America: Mitsubishi has confirmed a new “off-road-ready Outlander variant” for North America, expected around 2026.
• Rugged Enhancements: This version will feature “raised suspension, chunkier bodywork, and an upgraded Super All-Wheel Control setup.”
• Mechanical Durability: Unlike the Tokyo concept’s lifestyle luxury, the North American Outlander will prioritize “mechanical durability,” showcasing Mitsubishi’s strategy to explore both ends of the adventure spectrum.

Conclusion

Mitsubishi’s upcoming announcements at the Japan Mobility Show and plans for North America highlight a dual strategy: pushing the boundaries of electrified design and luxury-adventure with the new concept, while simultaneously reinforcing its reputation for rugged, off-road capability with a specialized Outlander variant. This comprehensive approach signals Mitsubishi’s commitment to carving out a distinct niche in the evolving SUV market, promising exciting developments for adventure enthusiasts globally.

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