Lamborghini Eyes Expansion into Off-Road Segment, Hinting at All-Terrain Urus, Temerario, and Revuelto Models
Following the successful launch of the Huracán Sterrato, Lamborghini appears poised to significantly expand its all-terrain portfolio, venturing further beyond paved roads with future models. The Sterrato, a high-riding version of the brand’s iconic supercar, proved that a Lamborghini could not only navigate rougher terrain and speed bumps with ease but could also handle dirt trails, opening new doors for the Italian marque. If recent statements from Lamborghini executives are any indication, “crazier” all-terrain models, potentially including off-road versions of the Urus, Temerario, and Revuelto, could be on the horizon.
Source: Lamborghini
The Huracán Sterrato: A Catalyst for All-Terrain Expansion
The Huracán Sterrato fundamentally redefined what a Lamborghini supercar could be, moving beyond the traditional tarmac-only domain.
- Pioneering All-Terrain Supercar: The Sterrato is the first modern all-terrain supercar, offering increased ride height and rugged capabilities previously only seen in ambitious custom modifications.
- Opening New Doors: Its success has evidently inspired Lamborghini to explore new niches. According to Federico Foschini, Lamborghini’s sales and marketing chief, the brand aims to “surprise” and not just “upgrade,” indicating a strong desire to develop more unconventional models.
- Future All-Terrain Models: Foschini’s comments to Autocar suggest that off-road variants of other key Lamborghini nameplates are a distinct possibility, including the Urus SUV, the Temerario (the Huracán’s replacement), and even the flagship Revuelto.
A Glimpse into Lamborghini’s All-Terrain Future
Lamborghini has already demonstrated its capability in creating rugged performance models beyond conventional supercars.
- Urus ST-X Precedent: The existence of the Urus ST-X concept, though never put into production, showcased the automaker’s ability to develop a more robust, off-road-capable version of its performance SUV.
- Temerario Off-Road Variant: It is highly likely that a niche all-terrain model based on the upcoming Temerario (the successor to the Huracán) is already in the works, continuing the spirit of the Sterrato.
- Leveraging Opportunities: Foschini emphasized that the brand hasn’t “leveraged enough on the opportunity” presented by the Sterrato, suggesting that this is just the beginning for Lamborghini’s foray into all-terrain performance.
Source: Lamborghini
Strong Sales Pave the Way for Innovation
Lamborghini’s bold expansion into new segments is bolstered by its impressive financial performance.
- Record Sales: The brand has experienced positive sales trends over recent years, culminating in a record-breaking 2024. Lamborghini achieved its best-ever sales revenue, reaching 3.09 billion euros ($3.628 billion), a 15.5% increase compared to 2023, and 10,687 global vehicle sales. This financial strength provides the necessary capital and confidence to invest in innovative and niche models.
The Huracán Sterrato: A Beast on and Off the Road
The Huracán Sterrato itself is a marvel of engineering, blending supercar performance with genuine off-road capability.
Source: Lamborghini
- Exclusive Production: As the final variant of the Huracán nameplate, the Sterrato is highly exclusive, with only 1,499 units produced since February 2023.
- V10 Power: It is equipped with a mid-mounted 5.2-liter V10 engine, producing a thrilling 602 horsepower and 413 lb-ft of torque. Power is sent to all four wheels via a seven-speed dual-clutch automatic transmission, propelling the supercar from 0 to 60 mph in a mere 3.4 seconds.
- Off-Road Enhancements: The Sterrato comes with specialized equipment for tackling loose surfaces:
- A slightly longer wheelbase and wider stance for enhanced stability.
- Rugged styling elements and rally lights that give it a distinctive appearance.
- Essential underbody protection to shield vital components.
- Model-exclusive off-road tech, including pitch and roll indicators and a steering angle indicator, to assist drivers on challenging terrain.
- Interior and Technology: The interior maintains Lamborghini’s signature pilot-like feel with a low seating position and a drive mode selector featuring Strada, Sport, and Rally options. Tech features include an 8.4-inch display with Apple CarPlay and Android Auto.
Final Thoughts: Lamborghini’s Bold New Direction
In an automotive era marked by rapid change and the internal combustion vs. electrification debate, Lamborghini has carved its own unique path with the Huracán Sterrato. The confirmed intention to develop more all-terrain models signals a bold new direction for the brand. By expanding its offerings while steadfastly maintaining its renowned exclusivity, Lamborghini is demonstrating its readiness to adapt, innovate, and continue surprising the automotive world. This move could solidify a new niche for ultra-luxury, high-performance off-road vehicles.
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