Jeep Korea Unveils the Stunning Wrangler Unlimited Sahara Fathom Blue Edition: A 30-Unit Exclusive Captivating the Korean Market
Jeep Korea has launched an eye-catching new limited-edition model, the Wrangler Unlimited Sahara Fathom Blue Edition, exclusively for the Korean market. This captivating deep navy hue marks the third and final special edition in Jeep Korea’s “Color My Freedom” trilogy for 2025, following earlier themes celebrating individuality. With only 30 units to be produced—20 as Wrangler Unlimited Sahara hardtops and 10 as Gladiator Rubicon models—this ultra-exclusive offering is already turning heads, embodying “Quiet Freedom” through its unique blend of depth, serenity, and rugged Jeep spirit.
Fathom Blue: Symbolizing “Quiet Freedom”
The inspiration behind the Fathom Blue color is deeply rooted in meaning and personal choice.
- Symbolism: The deep navy shade was carefully selected to symbolize “Quiet Freedom,” aiming to represent both personal calm and depth, while still perfectly aligning with Jeep’s renowned adventurous and go-anywhere attitude.
- Brand Ambassador’s Choice: Significantly, actor Kang Ha-neul, who serves as Jeep’s brand ambassador in Korea, personally chose this distinctive color and became the very first owner of the Fathom Blue Edition.
Exclusive Features and Performance for the Limited Edition
Each Fathom Blue Edition unit combines bespoke aesthetic touches with proven Jeep performance and functionality.
- Open-Air Freedom: All models come standard with Jeep’s Mopar Sunrider Flip Top. This innovative feature allows occupants in the front seats to enjoy an open-air experience by opening the roof section above them, without compromising the structural integrity or convenience of a traditional hardtop SUV. This design caters to drivers who desire the thrill of a soft-top convertible combined with the practicality of an enclosed vehicle.
- Wrangler Powertrain: The Wrangler Unlimited Sahara Fathom Blue Edition is powered by Jeep’s well-regarded 2.0-liter turbocharged four-cylinder “Hurricane4” engine, delivering a robust 272 horsepower and 295 pound-feet of torque. This engine is mated to an efficient eight-speed automatic transmission and Jeep’s Selec-Trac 4WD system, ensuring formidable off-road capability.
- Gladiator Powertrain: The Gladiator Rubicon Fathom Blue Edition utilizes the potent 3.6-liter Pentastar V6 engine, which produces 284 horsepower. It also pairs with the same eight-speed automatic gearbox for smooth and capable performance.
- Pricing and Exclusivity:
- Prices for the Wrangler version start at ₩82.9 million (approximately $59,000 USD).
- The Gladiator counterpart begins at ₩87.1 million (around $62,000 USD).
- These limited-edition models are strictly for the Korean market, with Jeep confirming no global release plans.
A Strategy of Color and Customization to Engage Key Markets
The introduction of the Fathom Blue Edition is part of Jeep’s broader strategy to leverage unique colors and customization options to maintain high consumer interest and personalize its lineup in key markets.
- Growing Trend: This follows recent initiatives, such as the reintroduction of the popular Reign Purple finish for the Jeep Wrangler and its debut on the Gladiator.
- Aesthetic Storytelling: These exclusive, small-batch color editions reflect Jeep’s strategic focus on appealing to markets like Korea, where exclusivity, aesthetic storytelling, and personalized design choices hold significant appeal. The “Color My Freedom” campaign aims to inject emotion and individuality into the 2025 model cycle, showcasing that even a rugged heritage off-roader can evolve into a distinctive lifestyle statement.
Balancing Creativity with Quality Scrutiny
The launch of the Fathom Blue Edition occurs at a time when Jeep continues to navigate quality scrutiny and recalls in other markets.
- Recent Recalls: Stellantis, Jeep’s parent company, has faced recent recalls, including one affecting over 123,000 Wagoneer and Grand Wagoneer SUVs for detaching trim pieces and another for nearly 92,000 Jeep Grand Cherokee 4xe hybrid models due to risks of sudden power loss.
- Strategic Focus: Against this backdrop, the debut of the Fathom Blue Edition in Korea highlights Jeep’s efforts to balance ongoing quality control with creative marketing strategies. By emphasizing exclusivity, craftsmanship, and design polish, Jeep aims to rebuild excitement and reinforce the emotional connection with its core products, demonstrating a commitment to distinct offerings in competitive global markets.
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