New Mahindra Bolero Facelift Launched: Priced from ₹7.99 Lakh with B8 Top Trim
The New Mahindra Bolero Facelift Launched in India has brought exciting updates to one of the country’s most iconic utility vehicles. Priced aggressively at just ₹7.99 lakh (ex-showroom) for the base variant, the refreshed Bolero combines modern features with its traditional ruggedness. A new top-end B8 trim has also been introduced, adding premium touches like leatherette upholstery and a larger infotainment screen, without pushing the price past the ₹10 lakh mark.
New Bolero Facelift Pricing – More Value for Buyers
Mahindra has smartly revised the Bolero’s pricing strategy, making it more competitive against compact SUVs and hatchbacks.
The biggest change is for the B4 variant, now under ₹8 lakh, making it an unbeatable deal for those who want the Bolero’s toughness at a budget-friendly price.
Key Updates in the Bolero Facelift
The facelift doesn’t change the Bolero’s identity but modernizes it for today’s buyers.
- Bold new grille and diamond-cut alloys for fresher looks
- New Stealth Black paint option for rugged appeal
- 17.8 cm touchscreen infotainment with steering-mounted controls
- USB-C port and bottle holders for daily convenience
- Leatherette upholstery in the B8 trim for a premium touch
- RideFlo suspension tuning for improved ride comfort
- Fog lamps for added safety in poor visibility
Mahindra’s Strategy with the New Bolero
With the New Mahindra Bolero Facelift Launched, the brand is sending a strong message.
- Aggressive Pricing: The B4’s reduced price undercuts rivals, bringing the Bolero closer to hatchback and entry-level SUV buyers.
- Modernization Without Compromise: Cosmetic updates and features make the Bolero contemporary, but it retains its robust, utilitarian DNA.
- Wider Appeal with B8 Trim: The top-end B8 variant allows Mahindra to target buyers who want ruggedness with a bit more comfort and sophistication.
This combination ensures the Bolero remains relevant in an evolving market, appealing to both rural utility users and urban buyers looking for a dependable, tough SUV at a value price.
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