Nissan Names New Leader for U.S. Marketing and Sales
Nissan Motor Co. has announced a major leadership change, naming Michael Soutter as its new Senior Vice President of U.S. marketing and sales for both the Nissan and Infiniti brands. This appointment is effective immediately and comes at a crucial time for the company. Soutter is a veteran of the company, with over a decade of experience, and he is expected to use his leadership to drive momentum and turn around the struggling automaker.
A Leader with a Proven Track Record
Michael Soutter has held several key leadership positions within Nissan over the last decade. He previously served as the Vice President of Aftersales for Nissan Americas, where he drove strong performance and achieved record operating profits. He also held leadership roles in sales and aftersales for Nissan Canada. This wealth of experience and his track record of success working with dealer partners make him the ideal person to enhance the brand’s image and grow sales in a competitive market.
Here is a summary of Michael Soutter’s career path at Nissan:
A Broader Context for Change
Soutter’s appointment is part of a larger executive reshuffling at Nissan, which has seen numerous leadership changes in recent months. The company has been in a financially struggling period and is working hard to turn around its business. The departure of Vinay Shahani, the previous U.S. sales and marketing chief, to pursue an opportunity outside of the automotive industry, opened the door for Soutter to step in and lead the charge for the brand.
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