2026 Toyota Crown Signia Price Hike: Starts at $44,390, Adds Two-Tone Paint Option to Limited Trim

2026 Toyota Crown Signia Creeps Close to Highlander Pricing with Minor Hike

The 2026 Toyota Crown Signia receives a minor price adjustment and a single aesthetic update for the new model year. The Toyota Crown Signia now starts $300 pricier than before, with the XLE trim beginning at $44,390 (excluding destination). The only physical change is the addition of an optional two-tone paint scheme (black roof) for the higher-end Limited trim. This price hike, though small, reinforces the Crown Signia’s positioning high in Toyota’s SUV hierarchy, making it just slightly cheaper than the base Highlander and potentially rendering the older SUV “all but irrelevant.” The Toyota Crown Signia is set to arrive at dealers later this year.

Pricing and Limited Updates for 2026

The 2026 Crown Signia focuses on maintaining its current strong feature set rather than making major changes.

• Price Hike: The base XLE trim sees a $300 increase, now starting at $44,390 (excluding $1,450 destination fee).
• Limited Pricing: The fancier Limited grade costs $48,790 (excluding destination fee).
• New Aesthetic Option: The only physical change is the addition of a two-tone paint option (black roof) for the Limited trim only, available with colors like Storm Cloud, Oxygen White, Finish Line Red, or Bronze Age.

2026 Crown Signia Standard Features and Powertrain

Both available trims are well-equipped with technology and comfort features, centered around an efficient hybrid powertrain.

• Powertrain: Both trims use a 2.5-liter hybrid powertrain sending 240 horsepower to all four wheels.
• XLE Trim Highlights ($44,390):
  • 19-inch machine-finished alloys
  • Heated and ventilated power front seats, with heated rear outboard seats
  • 12.3-inch touchscreen with six speakers
  • Acoustic glass for the front windows
• Limited Trim Upgrades (Additional $4,400):
  • Larger 21-inch wheels with a dark gray metallic finish
  • Auto-leveling for the LED headlights
  • Fixed glass panoramic roof
  • Digital rearview mirror
  • Digital key, rain-sensing windshield wipers
  • 11-speaker premium sound system from JBL

Advanced Technology Package (Limited Only)

The Advanced Technology Package can be added to the Limited trim, incorporating a suite of driver-assistance features.

• 360-degree camera view (despite a recent recall affecting this feature on other Toyota models).
• Lane change assist
• Traffic jam assist
• Front cross-traffic alert
• Front and rear parking assist with automatic braking
• Wing mirrors with puddle lights and a reverse tilt-down feature

Encroaching on Highlander and Grand Highlander Pricing

The 2026 Toyota Crown Signia’s pricing strategically challenges other SUVs in Toyota’s lineup, suggesting a potential shakeup of the hierarchy.

• Between RAV4 and Highlander: The Crown Signia sits neatly between the RAV4 ($31,310 for 2025) and the Highlander ($45,270 for 2026) in the size and price spectrum.
• Highlander Irrelevance: The Crown Signia now starts just below the base Highlander, which starts at $45,270. This makes the older Highlander look “all but irrelevant”. The newer and more popular Grand Highlander actually starts cheaper than the Highlander at $41,360.
• Market Outlook: These factors suggest that the Highlander’s time in the lineup may be limited, while the Crown Signia establishes itself as a modern, hybrid alternative to both the RAV4 and Highlander.

Final Thoughts

The 2026 Toyota Crown Signia reinforces its position as a feature-loaded, stylish, hybrid crossover for the family, with a slight price increase that doesn’t deter its value proposition. Its key strength is the standard hybrid AWD powertrain and the extensive standard features offered on the XLE trim. The vehicle’s arrival at dealers later this year will further pressure the aging Highlander, solidifying the Crown Signia’s place as a modern cornerstone of Toyota’s electrified SUV family.

Also Read – BMW M Sales Hit New Record: 7.9% Growth in 2025 as Drivers Choose V8 Horsepower Over Pure Hybrids